Communication
The channel customers actually open. Send order updates, run support and close sales in real-time, two-way conversations — from a verified business profile.
The WhatsApp Business API (also called the WhatsApp Business Platform) is Meta's official way for businesses to send and receive WhatsApp messages programmatically — through software, at scale, with multiple agents — rather than from a phone. There's no app to install: your systems talk to the API, and customers simply see your verified business in their normal WhatsApp.
Two message types make it work. Template messages are pre-approved formats that let you start conversations — order updates, OTPs, reminders. Session messages are free-form replies inside the 24-hour window that opens whenever a customer writes to you, which is where support conversations, chatbots and sales chats live.
For most consumer businesses WhatsApp is where customers already are. Read rates dwarf email, and two-way chat turns notifications into conversations that close sales. The API is the only compliant way to run that at business scale.
App vs API
The free Business App works for one person on one phone. The API is how brands run WhatsApp at scale — multi-agent, automated and integrated with your systems.
| Business App (free) | Business API | |
|---|---|---|
| Built for | Solo sellers & micro businesses | Teams, brands and platforms |
| Users & devices | One number, up to 5 devices | Unlimited agents via your tools |
| Automation | Greeting & away messages only | Full chatbot and workflow automation |
| Broadcasts | 256 contacts per list | Unlimited opted-in template sends |
| Integration | None | REST API, webhooks, CRM connectors |
| Green tick verification | Not available | Available for eligible brands |
Capabilities
Approved through Meta, managed by us — you get the capabilities without running the infrastructure.
Verified business profile
Your brand name, logo and the green tick where eligible — customers know it's really you.
Template messages
Pre-approved messages for notifications outside the 24-hour window — order updates, OTPs, reminders.
Session messaging
Free-form replies within the 24-hour customer-service window, with agents or bots.
Rich media
Images, documents, video, location and interactive buttons in any conversation.
Opt-in management
Consent capture and preference tracking built in, so your sender quality rating stays high.
Send and receive
Full two-way webhooks — every customer reply lands in your CRM, helpdesk or bot.
For developers
Your software talks to one REST endpoint with an API key. We check every request, send it to WhatsApp, and deliver every reply and status back to one webhook URL.
API keys you control
Name up to 20 keys per team, see when each was last used, and revoke one without touching the others.
Familiar endpoints
Send messages and manage templates through endpoints that mirror Meta's own Cloud API — plus media, catalogs and QR codes.
Signed webhooks
Every event reaches your URL with a signature header, so you can prove it came from us. Rotate the secret without missing an event.
Retries for 3 days
If your server is down, we retry with growing gaps (1 minute, 5 minutes, 30 minutes and on) for up to 3 days. Each attempt waits 10 seconds for your reply.
In practice
Three flows our customers run on WhatsApp every day.
Order tracking
Proactive delivery updates customers can reply to — “what time will it arrive?” gets an answer in the same thread, with a live tracking link.
Customer support
A customer flags a wrong invoice, the agent or bot confirms the fix, and the corrected PDF arrives in the chat — no ticket, no email chain.
Re-engagement
An abandoned cart becomes a conversation: a timely nudge, a quick stock question answered, and the item reserved while they decide.
The playbooks our customers run — notifications that become conversations that become revenue.
E-commerce & D2C
Order journeys, delivery coordination, cart recovery and catalog-driven reorders in chat.
Fintech & banking
Statements, payment reminders and support — with authentication conversations for secure logins.
Healthcare
Appointment booking, results delivery as PDFs, and follow-up care instructions patients actually read.
Education
Enrollment counselling at scale, fee reminders and document collection in one thread.
Travel & hospitality
Tickets and boarding passes in chat, itinerary changes answered in minutes, upsells at check-in.
Services & bookings
Lead qualification by chatbot, appointment scheduling, quotes and confirmations on demand.
Onboarding
Meta verification is the long pole — we prepare everything so it goes through the first time.
Apply
Share your business details and use case; we create your WhatsApp Business Account (WABA).
Meta verification
Meta verifies your business — typically a few business days with the documents we help you prepare.
Number & profile
Connect a phone number, set your brand profile, and apply for the green tick if eligible.
Templates & go live
We submit your first message templates for approval and you start sending — API or dashboard.
Meta prices WhatsApp per message, by category. Each number has a prepaid wallet, and every message is paid from it at the rate on your rate card for its category.
- Marketing
- Promotions, offers and announcements you send.
- Utility
- Updates about something the customer did, like an order or a booking.
- Authentication
- One-time passwords and verification codes.
- Service
- Replies inside the 24-hour window after a customer writes to you.
Verification, templates, pricing and what's actually allowed at scale.
The free Business App is a phone app for one person. The API has no app or phone — it connects WhatsApp to your software and support tools, supports unlimited agents and full automation, enables large opted-in broadcasts, and is the only path to green-tick verification.
Start a project
Apply for API access and we'll handle Meta verification, templates and go-live with you.
- Reply within one business day
- Free scoping session, no obligation
- You keep the scope document either way